Designs

Industrial design recognizes the new and original features of new shape, configuration, surface pattern, ornamentations and composition of lines or colours applied to articles which in the finished state appeal to and are judged solely by the eye.

Normally, the outer appearance of a product makes it visually more appealing and attractive. This outer appearance of the product is a value adding aspect and this can be used to increase the marketability of the product. In some cases, designs become the identity of a brand.

When a product of a design is protected, it helps its owner to stop counterfeited product from destroying the legitimate brand’s market and defaulting on the legitimate brand’s visual promise of efficacy and safety. 

Also, obtaining an exclusive design rights to a product may result in a substantial return on the investment, as it will allow you to prevent others from reproducing a popular design. 

If you believe that your design is original and has commercial value, it is worth to invest in a design registration.

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